Arrive Alive

Advertising on alcohol tester - Ask The Expert

Who is The Expert

The Expert will be specific knowledgeable people at the Department of Transport, Arrive Alive Communications, the Road Traffic Management Corporation or others who might have the expertise to answer the question.

Advertising on alcohol tester

Question

Please advise if Arrive Alive would be interested in advertising on the back of a very affordable alcohol tester, in conjunction with one of the liquor companies as a promotional give away?

Answer

Alcohol is a huge problem on our roads especially as it claims almost half of the fatalities recorded. Most victims are pedestrians and drivers. It is true that we need to introduce measures to encourage self-testing amongst road users, as that is the most effective way to encourage responsible road use in a sustainable way. Although I am not sure of the costs involved if we are to advertise, what I would suggest is for you to brand (after we have seen the product) the product with the wording "in support of Arrive Alive". As Arrive Alive does carry lot of credibility in the eyes of the public, branding your product with the Arrive Alive logo will definitely lend some weight to your product. Wishing you success in your venture. Hoping that you will contact me so that we can see the type of product you are talking about (before we can endorse it with our branding). We will of course once we are satisfied endorse your initiative to also partner with liquor companies. Thanks once more for your initiative on such a worthy cause.

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