Arrive Alive

Buckle Up Road Safety Campaign focuses on Seatbelt Safety

Buckle Up Road Safety Campaign focuses on Seatbelt Safety

Background

Western Cape Association for Persons with Disabilities has a proud 75 year history of assisting persons with disabilities to reach their maximum level of independence and integration into the community.
 
Why the Buckle Up Road Safety Campaign?
 
Spinal cord injury is one of the more devastating types of serious personal injury. A part of the vertebrate nervous system, the spinal cord is responsible for regulating the body's flow of nerve activity below the head. A spinal cord injury is capable of shutting down this nerve flow, leaving those with a spinal cord injury physically impaired.
 
A spinal cord injury affects much more than the mobility of the person; in physical terms, the person’s bowel, bladder, sexual and respiratory functions are impaired. In social terms, people battle to gain access to education and training, employment, and finance, and very often become dependent on their families for financial support. The lack of accessibility of public transport and public buildings often means that quadriplegics and paraplegics become socially isolated.
 
It is known that the majority of spinal cord injuries in South Africa (and globally) result from motor vehicle accidents. More than 250 people sustain a spinal cord injury through road accidents per annum in South Africa, many due to  not wearing their seatbelts.
 
What is the Buckle Up Road Safety Campaign?
 
One of the Association for Persons with Disabilities’ strategic objectives is the prevention of disability.  To this end, we have joined the QuadPara Association of South Africa in this campaign where we educate the public about the dangers of sustaining a spinal cord injury in a motor vehicle accident, which can be prevented by the simple action of wearing a seat belt.  Our slogan is “Buckle Up – We Don’t Want New Members!”
 
During the busiest road use times i.e. Christmas, Easter and June/July holidays - APD clients are deployed at petrol stations on 5 major holiday routes in the Western Cape.  Our clients talk to motorists about the importance of wearing seat belts and request motorists to sign a pledge to “Buckle-Up” for road safety.  In return the motorist receives a BUCKLE UP license disk sticker.
 
This dynamic project employs approximately 35 people, 60% of whom have disabilities, on each day of the 8-day campaign, not only allowing each person to give back to their community, but affording them a small income in doing so.
 
 
TEN REASONS TO ACT ON ROAD DEATHS:
  1. 1.3 million people are killed on the world’s roads each year:
  2. Road crashes kill more people than Malaria
  3. 50 million people are injured, many disabled as a result.
  4. 90% of these casualties occur in developing countries
  5. Annual deaths are forecast to rise to 1.9 million by 2020
  6. It is the No.1 cause of death for young people worldwide
  7. By 2015 it will be the leading health burden for children over the age of five in developing countries
  8. The economic cost to developing countries is at least $100 billion a year
  9. Injuries place immense burdens on hospitals and health systems
  10. Road crashes are preventable.
 
 
Monitoring and Evaluation
 
One of the ways in which our campaign could be monitored is by the number of pledges received at our various contact points.  During the history of this campaign, we have seen a marked improvement in driver sensitivity pertaining to road safety.  In 2009, 1 128 drivers signed our Pledge but just two years later in 2011, 3 929 drivers signed up – an increase of 62%.  This indicates a willingness, on the part of the driver, to become involved and to take the necessary action to prevent serious bodily harm to either himself or his passengers.
 
The Road Traffic Management Corporation released the death toll figures for the Easter 2011 period as obtained from the South African Police Services (SAPS), which stood at 203 fatal crashes. The Western Cape ranked lowest of the Provinces at 7 deaths – a substantial decrease from 2010’s over 200 deaths!  While this is not solely due to our own efforts, we would like to think that this Campaign has helped somewhat to curtail the incidence of death and disability in this province.
 
 
Also View:
 
 
Loading...

Search Road Safety Articles

Latest Pages

Road Safety and your Cooling system

Road Safety and your Cooling system

The Cooling System/ Radiator and Vehicle Fitness How does my radiator affect my safety on the roads? It’s a part of the car that deteriorates with age and a component not always receiving the attention it deserves. People often argue “I will replace it when it leaks" or "I will

Read More

The Intercooler and Vehicle Safety

The Intercooler and Vehicle Safety

Intercooler Basics What is an intercooler and how does it function? An intercooler is the heat exchanger that cools the air/intake charge on turbocharged vehicles before the air enters the inlet manifold. When the intake charge is compressed by the turbo, it heats up. When this compressed, heated

Read More

Mental Health and Driver Fitness

Mental Health and Driver Fitness

Introduction We often focus on our physical abilities to drive, neglecting the importance of our mental health and its impact on driving ability. Mental illnesses are considered as clinical conditions that would affect one’s fitness-to-drive. Mental health is too often associated with a few

Read More

Buying a GPS: What do I need to look for?

Buying a GPS: What do I need to look for?

Introduction: GPS Tracking Devices are versatile and useful consumer technology systems. There are four main types of GPS units; the car navigation system, the portable outdoors unit, the marine system, and the PDA/GPS hybrid. If you’re mainly planning on using your GPS to get you from point

Read More

Medicine / Medication and Road Safety

Medicine / Medication and Road Safety

Medication and the Effect Thereof One of the greatest sciences today is that of medicine and it doesn’t matter what season of the year, the body might need it to help cure the cause and symptoms of illness. During the winter months a lot of us head of to our pharmacist in order to buy medication

Read More

Physical Fitness for Safe Driving / Road Safety

Physical Fitness for Safe Driving / Road Safety

Introduction Much of being a safe driver is being fit to drive in the first place and knowing when this is the case. When we discuss driver fitness we tend to refer to sobriety, fatigue, eyesight etc - all those conditions that might impact on the ability to see, think, and move well enough to

Read More

Load More Pages

Partners

View All