Arrive Alive

Brandhouse Number One Taxi Driver Campaign 2012

Brandhouse Number One Taxi Driver Campaign 2012

The Brandhouse Number One Taxi Driver campaign, the first public-private sector partnership of its kind in the industry, was created in 2004 by Brandhouse. What started off in 14 taxi ranks and 4 provinces is now extended to 451 urban and rural taxi ranks throughout South Africa. The campaign exists solely for the benefit of the taxi industry, promoting road safety and providing valuable skills to taxi drivers.

 
Thousands of drivers have been trained since the inception of the campaign and this year we aim to reach 3500 – 5000 drivers. The 2012-campaign kicked-off on 6 December 2011, with promoters travelling around the country distributing entry forms and signing up drivers. Within the first two weeks, 15 000 entries were already received. 
 
The programme goes hand in hand with government’s efforts to reduce road fatalities and changing driver behaviour. It covers peak periods such as the festive holidays and Easter when road safety is fundamental.
 
As one of South Africa’s leading alcohol beverage companies, brandhouse is committed to promoting responsible alcohol consumption. This year’s programme will see thousands of drivers being trained in road safety and responsible driving techniques, including a commitment to never drink and drive. Taxi drivers who participate in the training will compete to win one of four Toyota Sesfikile Quantums.
 
The programme will be delivered to taxi ranks nationwide with Toyota SA providing the Toyota Advanced Driving Academy that carries out the testing phases of this initiative. With the endorsement of the Department of Transport, the programme has in turn been linked to regional municipalities and taxi associations. 
 
A new partner includes Caltex and other key stakeholders consist of the Department of Transport, Toyota,  South African National Taxi Council (SANTACO), National Taxi Alliance (NTA), Arrive Alive and the International Decade of Action. 
 
This year’s campaign will be executed in different phases. The first phase, which runs till end February will be a call-to-action for drivers, followed by the second phase which involves theory and practical testing (March till May 2012). The last phase will see all regional finalists gather in June to participate in a 4-day advanced and defensive driving course at the Gerotek Testing Facility in Hartebeespoort, Gauteng. The driver who outperforms the rest will be crowned the “National Brandhouse Number One Taxi Driver”. 
 
 
 
 
 
Also view:

 

Loading...

Search Road Safety Articles

Latest Pages

Toll Roads in South Africa

Toll Roads in South Africa

Why have toll roads? Roads form the main artery of economic competitiveness, growth and social development. To Build roads costs billions of rands. Toll roads assist us in meeting the demands of social services, which are important for the growth of our country. Toll roads accelerate the availability

Read More

Partnership Opportunities

Partnership Opportunities

Herewith some extra info on the Arrive Alive initiative and how the Partnering works: Also, view the Infographic for 2019 The website and our road safety blogs are not funded by the Department of Transport but made possible through partnerships with the private sector. The website received

Read More

Trucking Wellness & HIV Treatment

Trucking Wellness & HIV Treatment

Introduction Trucking Wellness (TW) is an initiative of the National Bargaining Council for the Road Freight and Logistics Industry (NBCRFLI), which was launched in 1999. The aim of Trucking Wellness is to provide primary healthcare to those employed within the Road Freight and Logistics (RFL) Industry,

Read More

Road Safety with Arrive Alive on Twitter: Why does it Matter? What have we Learned?

Road Safety with Arrive Alive on Twitter: Why does it Matter? What have we Learned?

Introduction It has taken a while but we are proud to confirm that the Twitter handle of the Arrive Alive Online Initiative @_ArriveAlive has reached the 200,000 followers mark. This number is a bit of a milestone and an indication that we may be heading on the right path to reaching an online

Read More

Imbizo - Sharing Knowledge - Vehicle Components

Imbizo - Sharing Knowledge - Vehicle Components

TECHNICAL FACTS & FAQ - CAPS Q: Why do I need to replace my fuel cap? A: If your cap is missing, the crown is cracked or bent or the seal or gasket is cracked or worn, you need a new cap. Best to change the cap every 7 years of the vehicle life. The main reason to change the fuel cap is to

Read More

Crime as a Threat to Road Safety in South Africa

Crime as a Threat to Road Safety in South Africa

South Africans live in a country blessed with beauty and diversity. We share a country with a colourful history having overcome rather significant and unique challenges. However proudly South African, we may be, we have to admit that we face serious challenges to safety daily in our homes, places

Read More

Load More Pages

Partners

View All